Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don't? Let me kindly introduce you to the slush pile.

Whether you are a writer or another kind of content provider, there is one universal truth: you need platform. Most writers put all their effort into writing their book and haven't thought at all about their platform. In fact if you asked most new writers what their platform is, they will probably reply with a blank stare and a follow up question: what's platform?

If that person is you and you're...