Kategoria BISAC: Business & Economics >> Leadership

Multinational corporations are on the front lines of terrorism and cyberattacks--two of world's biggest threats to global security. How can corporate leaders mitigate their organizations' risks and develop an infrastructure that detects and deters a security menace before it happens? This timely reference lays out essential political context and historical background to help executives identify contemporary threats and understand the interconnections between threat dynamics in an increasingly dangerous international environment.

This compelling work is organized into seven...

NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith's leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.

You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike...

Howard Partridge is recognized as an expert on small business marketing by some of the top business experts in the world. Phenomenal Marketing Systems will not only show you the proven marketing systems that have been proven in Howard s company as well as small business owners around the world that are using his systems, it reveals the 14 fastest ways to bring cash into an existing small business.

Here is what you will learn:

• The Difference between Marketing and Phenomenal Marketing
• The Secret to RECORD Sales and Profits (that most small businesses aren t...

As featured in the BBC Radio 4 series Charisma: Pinning down the Butterfly and the BBC online magazine article Did big personalities worsen the financial crash? available here: http: //www.bbc.co.uk/news/magazine-34021088

Why is charisma so crucially important to today s corporations? And how might its misuse have been responsible for bringing the world s financial system crashing to its knees?

Charismatic Leadership: The role of charisma in the global financial crisis provides a theory-driven and intuitively appealing analysis of the role that...

Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers...

Be present, connect more effectively, all while being as productive as possible
5 Gears: How to Be Present and Productive When There Is Never Enough Time teaches you to shift into the right gear at the right time so that you can grow in your relational intelligence and increase your influence. This revolutionary text introduces you to the five different gears, or mindsets, that carry you through various facets of your day. These include:

• First gear--when you fully rest and recharge
• Second gear--when you connect with family or friends without the involvement of...

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and...