Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

My Life in the Ragtrade is the story of the famous Australian brand names, many developed from humble beginnings yet made in clothing factories employing thousands of people, and the grand retail stores and clothing shops that stocked those brands.

In My Life in the Ragtrade, author Fred Wilkinson takes us on a trip back in time to the days of Sidney Myer's beginnings in Bendigo, to Flinders Lane, Melbourne ('The Lane'), travelling salesmen and hawkers, and names and slogans which we've all but forgotten: Anthony Squires, Sutex, Keith Courtenay, Pelaco,...

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion.

Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography,...

An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha.

London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the...

At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success.

Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and...

International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.

- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory
- Fully updated chapters on retailing in specified geographic regions/countries include...