This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples,...
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Us...
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples,...
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Us...
International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding key success factors in international retailing and future trends.
- Comprehensive discussion of the SIRE (Strategic International Retail Expansion) theory - Fully updated chapters on retailing in specified geographic regions/countries include...
International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Euro...
