Digital Marketing Strategies for Fashion and Luxury Brands

ISBN-13: 9781522526971 / Angielski / Twarda / 2017 / 400 str.

Wilson Ozuem; Yllka Azemi

Opis

Presents the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. This publication features coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing.