The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion.

Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography,...