This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a...
This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for gr...
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies--research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of...
Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies--research and development, maki...
This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, it offers the first historical treatment of the rise and growth of the industry within the global fashion system.
The enigmatic information system of forecasting is often shrouded in mystery, yet it has been gathering and analyzing intelligence about colors, fabrics, silhouettes, and styles since the 18th century. Exploring where the...
This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workin...
This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workings of color and trend prediction for fashion over the past two centuries, from Europe to America to Asia, it offers the first historical treatment of the rise and growth of the industry within the global fashion system.
The enigmatic information system of forecasting is often shrouded in mystery, yet it has been gathering and analyzing intelligence about colors, fabrics, silhouettes, and styles since the 18th century. Exploring where the...
This book sheds light on the hidden history of one of the driving forces in the business of fashion - trend forecasting. Exploring the inner workin...
Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire - the firms that provided the entire Western world with warm wool fabrics - and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government...
Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to wha...
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer...
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celeb...
