Gale Encyclopedia of E-Commerce
ISBN: 9780787690984 / Angielski / Twarda / 1000 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. The Gale Encyclopedia to E-Commerce provides answers to common questions e-entrepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Also included are a timeline of key events in e-commerce development;...
"This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. The Gale Encyclopedia to E-Co...
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cena:
1912,79 zł |
Denholms: The Story of Worcester's Premier Department Store
ISBN: 9781609493950 / Angielski / Miękka / 155 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not have imagined the 103-year legacy that would make their store a beloved New England landmark. Former customers may well recall the store's elaborate promotions that took shoppers to exotic locales, from an African holiday to a trip through the Italian fashion world. Join authors Christopher Sawyer and Patricia Wolf, daughter of a former Denholms president, as they take a behind-the-scenes view of the history and memory of Massachusetts's largest...
When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not hav...
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cena:
91,90 zł |
Social Media in Business - Succeeding in the New Internet Revolution
ISBN: 9781908035028 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate social media platforms into their organizational structure. This title intends to provide a clear guide to social media in business for managers.
Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate so...
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cena:
83,37 zł |
Jacobson's, I Miss It So!: The Story of a Michigan Fashion Institution
ISBN: 9781609493240 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Winner of the Michigan Notable Book Award for 2012
Winner of the Michigan Notable Book Award for 2012
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cena:
100,25 zł |
The Law of E-Commerce: E-Contracts, E-Business
ISBN: 9781467886031 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular form or authenticated; validity, time and place of communication; 'cross-offers' and 'battle of forms'. This book analyses the legal problems relating to contracts formed on the Internet, including the use of electronic agents, the enforceability of clickwrap agreements, electronic payments, and choice-of-law and jurisdiction issues. These issues are considered from the UK common law point of view and according to the SICG, UNIDROIT Principles,...
The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular for...
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cena:
139,94 zł |
Supply Chain Management for Refurbishment: Lessons from High Street Retailing
ISBN: 9780727732422 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Borders(UK), Halifax plc, Nationwid, Rubicon Retail Ltd, Pizza Express: and their supply chains. The book comprises two complementary parts. The first, the Good Practice Framework, is the what to do for effective refurbishment involving the closer integration of supply and value chains in construction. The second, the why do it this way, comprises research evidence from a wide range of construction and business management sources.
This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Bor...
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cena:
407,25 zł |
Law, Liberty and Livelihood : Making a Living on the Street
ISBN: 9788171884483 / Angielski / Twarda / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going beyond mere macro-statistics and statistical controversies about the impact of liberalization on the poor, this study documents through primary research the 'official' as well as the 'actual' regulatory and licencing processes by direct interactions with varied stakeholders.
Going beyond mere macro-statistics and statistical controversies about the impact of liberalization on the poor, this study documents through primary ...
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cena:
138,15 zł |
42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of
ISBN: 9781607730408 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.
The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you... 42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and...
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cena:
93,38 zł |
Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century
ISBN: 9780807859766 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores.
Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for... Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans f...
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cena:
197,46 zł |
Unternehmens-Podcasting: Eine Empirische Analyse Ausgewählter Erfolgsfaktoren
ISBN: 9783834912275 / Niemiecki / Miękka / 167 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Autoren identifizieren die Erfolgspotentiale von Podcasting fur Unternehmen bzw. Marken, um Aussagen uber mogliche Wirkungen treffen zu konnen.
Die Autoren identifizieren die Erfolgspotentiale von Podcasting fur Unternehmen bzw. Marken, um Aussagen uber mogliche Wirkungen treffen zu konnen.
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cena:
215,68 zł |
Erfolgreiche Supply-Chain-Kooperation Zwischen Einzelhandel Und Konsumgüterherstellern: Eine Empirische Untersuchung Der Händlerperspektive
ISBN: 9783835006447 / Niemiecki / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Geleitwort "Wie intensiv und in welchen Bereichen der Supply Chain sollte ich mit meinen Herstellern kooperieren?" Diese und ahnliche Fragen stellen sich fast alle Handelsunternehmen und beschaftigen dabei auch das Top Management. Internationale Initiativen wie ECR (Efficient Consumer Response) und GCI (Global Commerce Initiative) spiegeln die Bedeutung wider, die Unternehmen der Supply-Chain-Kooperation beimessen. Der Grundtenor bei den Handlern ist, dass durch eine Zusammenarbeit mit den Herstellern Effizienzsteigerungen moglich sind, die im Alleingang nicht erreichbar waren. Sieht man...
Geleitwort "Wie intensiv und in welchen Bereichen der Supply Chain sollte ich mit meinen Herstellern kooperieren?" Diese und ahnliche Fragen stellen s...
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cena:
251,61 zł |
Internet Prophets: The World's Leading Experts Reveal How to Profit Online
ISBN: 9781614482321 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
83,37 zł |
Counter Strategies Im Globalen Wettbewerb
ISBN: 9783642281372 / Niemiecki / Twarda / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Wettbewerbssituation etablierter Technologieunternehmen verandert sich mit neuen Kunden und Wettbewerben aus den Schwellen- und Entwicklungslandern rasant. Anders als gewohnt, verlangen die neuen Kaufer uber technisch perfekte Produkte hinaus preiswerte Alternativen. Der Autor diskutiert neue Strategien, mit denen sich Technologieunternehmen erfolgreich behaupten konnen und liefert Vorschlage fur die Umsetzung bei der Produkt- und Preisgestaltung, der Mitarbeiter- und Organisationsentwicklung sowie beim Marken- und Vertriebsmanagement."
Die Wettbewerbssituation etablierter Technologieunternehmen verandert sich mit neuen Kunden und Wettbewerben aus den Schwellen- und Entwicklungslander...
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cena:
179,72 zł |
Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas
ISBN: 9780739177648 / Angielski / Twarda / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas is based on interviews with 82 men and 84 women who vend their wares on beaches in three Mexican tourist centers. Assuming that some people may actively choose self-employment in the informal or semi-informal economy, the employment and educational aspirations of the vendors and their levels of satisfaction with their work are explored. Most of the vendors had other family members who were also vendors, and 75 (45.2 percent) had 5 or more family members who vended, most usually on Mexican beaches. The...
Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas is based on interviews with 82 men and 84 women who vend their w...
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cena:
468,47 zł |
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
ISBN: 9780230378193 / Angielski / Twarda / 251 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
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cena:
249,99 zł |
Baltimore's Bygone Department Stores: Many Happy Returns
ISBN: 9781609496678 / Angielski / Miękka / 187 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Michael J. Lisicky is the author of several bestselling books, including Hutzler's: Where Baltimore Shops. In demand as a department store historian, he has given lectures at institutions such as the New York Public Library, the Boston Public Library, the Free Library of Philadelphia, the Historical Society of Pennsylvania, the Carnegie Library of Pittsburgh, the Milwaukee County Historical Society, the Enoch Pratt Free Library and the Jewish Museum of Maryland. His books have received critical acclaim from the Baltimore Sun, Baltimore City Paper, Philadelphia Inquirer, Philadelphia Daily...
Michael J. Lisicky is the author of several bestselling books, including Hutzler's: Where Baltimore Shops. In demand as a department store historian, ...
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cena:
91,90 zł |
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
ISBN: 9781137340689 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketi...
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cena:
230,76 zł |
Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
ISBN: 9780814432075 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business--low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone--and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book, Be a Direct Selling Superstar, she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers...
Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business--low start-up costs, strong earning ...
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cena:
79,36 zł |
Word of Mouth Marketing: The Comic Book
ISBN: 9780983429029 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need... Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talkin... |
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56,83 zł |
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
ISBN: 9781591846260 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and...
Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of th...
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cena:
100,30 zł |