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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Public Relations

ilość książek w kategorii: 2096

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 Steps: My not-so-secret life as an adult dancer and how it impacts my life and business Vaccarino, Patricia 9780996349437 Xanthus Publishing
Steps: My not-so-secret life as an adult dancer and how it impacts my life and business

ISBN: 9780996349437 / Angielski / Miękka / 164 str.

ISBN: 9780996349437/Angielski/Miękka/164 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Patricia Vaccarino
cena: 57,61

 Strategies and Tools for Corporate Blogging John Cass 9781138441156 Routledge
Strategies and Tools for Corporate Blogging

ISBN: 9781138441156 / Angielski / Twarda

ISBN: 9781138441156/Angielski/Twarda

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
John Cass
cena: 587,73

 Media Relations in Property Graham Norwood 9781138461338 Estates Gazette
Media Relations in Property

ISBN: 9781138461338 / Angielski / Twarda

ISBN: 9781138461338/Angielski/Twarda

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Graham Norwood
cena: 156,68

 University Initiatives in Climate Change Mitigation and Adaptation Walter Lea Rafael Leal-Arcas 9783319895895 Springer
University Initiatives in Climate Change Mitigation and Adaptation

ISBN: 9783319895895 / Angielski / Twarda / 403 str.

ISBN: 9783319895895/Angielski/Twarda/403 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Walter Leal Filho; Rafael Leal-Arcas
and* introduce methodological approaches and projects that offer a better understanding of climate change across society and economic sectors. The book is structured around two parts: lessons learned from climate change research, education, studies and projects.
and* introduce methodological approaches and projects that offer a better understanding of climate change across society and economic sectors. The b...
cena: 563,56

 Global Trends in Museum Diplomacy: Post-Guggenheim Developments Grincheva, Natalia 9780815370949 Garland Publishing Inc
Global Trends in Museum Diplomacy: Post-Guggenheim Developments

ISBN: 9780815370949 / Angielski / Twarda / 122 str.

ISBN: 9780815370949/Angielski/Twarda/122 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Natalia Grincheva (University of Melbour
With a historical legacy of being a leading actor of cultural diplomacy since the time of the Cold War, in recent decades the Guggenheim has been very active in the international cultural arena through various global cultural activities implemented without control or support from the U.S. government. This book traces the Guggenheim's development from a traditional cultural diplomacy actor to a nonpartisan player in the global arena, driven by institutional interests. Through analysis of international Guggenheim engagements, the book identifies and explores an emergence of a new type of museum...
With a historical legacy of being a leading actor of cultural diplomacy since the time of the Cold War, in recent decades the Guggenheim has been very...
cena: 254,64

 Organizational Reputation in the Public Sector Arild Wraas Moshe Maor 9781138624085 Routledge
Organizational Reputation in the Public Sector

ISBN: 9781138624085 / Angielski / Miękka / 250 str.

ISBN: 9781138624085/Angielski/Miękka/250 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Arild Wraas; Moshe Maor
cena: 237,10

 Generous Wealth: How to Make More Money By Giving It Away and By Helping Others Coyne, Seth 9781632637338 Booklocker.com
Generous Wealth: How to Make More Money By Giving It Away and By Helping Others

ISBN: 9781632637338 / Angielski / Miękka / 254 str.

ISBN: 9781632637338/Angielski/Miękka/254 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Seth Coyne
cena: 90,42

 Political Media Relations Online as an Elite Phenomenon Jan Niklas Kocks 9783658215125 Springer vs
Political Media Relations Online as an Elite Phenomenon

ISBN: 9783658215125 / Angielski / Miękka / 217 str.

ISBN: 9783658215125/Angielski/Miękka/217 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jan Niklas Kocks
cena: 201,24

 Influencer Relations: Insights on Analyst Value 2e: Expanded second edition Chapple, Duncan S. 9780906378083 Folrose
Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

ISBN: 9780906378083 / Angielski / Miękka / 152 str.

ISBN: 9780906378083/Angielski/Miękka/152 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Duncan S Chapple;Sven Litke;Robert Sakakeeny
cena: 47,47

 Integrated Marketing Communication: Creating Spaces for Engagement Jeanne M. Persuit Christina L. McDowel Daniel Assmus 9781498540049 Lexington Books
Integrated Marketing Communication: Creating Spaces for Engagement

ISBN: 9781498540049 / Angielski / Miękka / 286 str.

ISBN: 9781498540049/Angielski/Miękka/286 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jeanne M. Persuit; Christina L. McDowell Marinchak; Daniel Assmus
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experie...
cena: 205,71

 Media Relations of the Anti-War Movement: The Battle for Hearts and Minds Ian Taylor 9781138368217 Routledge
Media Relations of the Anti-War Movement: The Battle for Hearts and Minds

ISBN: 9781138368217 / Angielski / Miękka / 244 str.

ISBN: 9781138368217/Angielski/Miękka/244 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ian Taylor
cena: 225,25

 Marketing Management: A Cultural Perspective Lisa Penaloza (Bordeaux Managemetn Schoo Nil Toulouse (University of Lille North  Luca Massimiliano Visconti (Bocconi Un 9781138561410 Routledge
Marketing Management: A Cultural Perspective

ISBN: 9781138561410 / Angielski / Miękka / 564 str.

ISBN: 9781138561410/Angielski/Miękka/564 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lisa Penaloza (Bordeaux Managemetn Schoo;Nil Toulouse (University of Lille North ;Luca Massimiliano Visconti (Bocconi Univ
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
cena: 254,64

 Marketing Management: A Cultural Perspective Lisa Penaloza (Bordeaux Managemetn Schoo Nil Toulouse (University of Lille North  Luca Massimiliano Visconti (Bocconi Un 9781138561403 Routledge
Marketing Management: A Cultural Perspective

ISBN: 9781138561403 / Angielski / Twarda / 564 str.

ISBN: 9781138561403/Angielski/Twarda/564 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lisa Penaloza (Bordeaux Managemetn Schoo;Nil Toulouse (University of Lille North ;Luca Massimiliano Visconti (Bocconi Univ
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
cena: 734,66

 Crisis Management: Resilience and Change Sarah Kovoor-Misra 9781506328690 SAGE Publications Inc
Crisis Management: Resilience and Change

ISBN: 9781506328690 / Angielski / Miękka / 264 str.

ISBN: 9781506328690/Angielski/Miękka/264 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sarah Kovoor-Misra
cena: 558,34

 Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times Rizomyliotis, Ioannis 9783319864747 Palgrave Macmillan
Business-To-Business Marketing Communications: Value and Efficiency Considerations in Recessionary Times

ISBN: 9783319864747 / Angielski / Miękka / 92 str.

ISBN: 9783319864747/Angielski/Miękka/92 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ioannis Rizomyliotis; Kleopatra Konstantoulaki; Ioannis Kostopoulos
cena: 221,37

 Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers Santolalla, Oscar 9781484239537 Apress
Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers

ISBN: 9781484239537 / Angielski / Miękka / 91 str.

ISBN: 9781484239537/Angielski/Miękka/91 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Oscar Santolalla
cena: 127,12

 Intellectual Capital in German Non-Profit Organisations: An Empirical Study Blankenburg, Katrin 9783319873640 Springer
Intellectual Capital in German Non-Profit Organisations: An Empirical Study

ISBN: 9783319873640 / Angielski / Miękka / 233 str.

ISBN: 9783319873640/Angielski/Miękka/233 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Katrin Blankenburg
cena: 402,53

 Being You: How to Build Your Personal Brand and Confidence Maggie Eyre 9781925335927 Exisle Pub
Being You: How to Build Your Personal Brand and Confidence

ISBN: 9781925335927 / Angielski / Miękka / 286 str.

ISBN: 9781925335927/Angielski/Miękka/286 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Maggie Eyre
cena: 65,37

 The Political Economy of City Branding Ari-Veikko Anttiroiko 9780367109707 Routledge
The Political Economy of City Branding

ISBN: 9780367109707 / Angielski / Miękka

ISBN: 9780367109707/Angielski/Miękka

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ari-Veikko Anttiroiko
cena: 225,25

 Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Mora, Pierre 9783319796345 Springer International Publishing AG
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

ISBN: 9783319796345 / Angielski / Miękka / 219 str.

ISBN: 9783319796345/Angielski/Miękka/219 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Pierre Mora
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity,...
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studie...
cena: 229,43

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