The Political Economy of City Branding

ISBN-13: 9780367109707 / Angielski / Miękka / 2018

Ari-Veikko Anttiroiko

Opis

This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

Spis treści

1. Introduction  2. Challenges of Globalization  3. Global Urban Hierarchy and Asymmetry  4. Underlying Dynamics: City attraction hypothesis  5. Living in a Branded World  6. City Branding as a Strategic Tool  7. Economic Profiles of Post-Industrial Cities  8. From Win-Win Situation to Creative Class Struggle  9. New Paradigm for Urban Management  10. Conclusion

O autorze

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.