Kategoria BISAC: Business & Economics >> Public Relations

In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the invasion and occupation of Iraq. Moving beyond content analysis to draw upon interviews with locally based journalists and activists, Taylor examines how locally based anti-war groups engaged with their local press, as well as how those groups were reported on by the local press in their respective areas. In the process of exploring these ideas, the book takes on questions like:

How did local journalists assess the...

This is the first book to finally address the umbrella term corporate defense, and to explain how an integrated corporate defense program can help an organization address both value creation and preservation. The book explores the value preservation imperative, which represents an organization s obligation to implement a comprehensive corporate defense program in order to deliver long-term sustainable value to its stakeholders. For the first time the reader is provided with a complete picture of how corporate defense operates all the way from the boardroom to the front-lines, and vice...

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a...

Perhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday...

This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing, co-branding and marketing in developing countries.

Replete with real-world case studies and examples, including new material from the USA, Australia and Asia, the book gives students a truly international outlook and highlights the importance of marketing and communications within the public sector. Additional features include...