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Life's Snapshots: About Cold-Blooded Murderers, Heads of State, Corporate CEOs, the Computer's Inventor, a Sadist/Rapist, Do-Gooders, a
ISBN: 9780595203017 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Norman L. Wolfson retired some years ago after serving many heads of corporations and heads of state in the communications area. Until then, his writing efforts had been rewarded by publication nationally in magazines and newspapers, including The New York Times, Five years ago, after a few idle years, he turned to authoring books and has completed three. The first, Pal of the God's is the story of the life of Frank Scott, the first agent in sports. Mr. Scott died before publication and the book is being held up by his family for they want the story--already approved by Mr. Scott while he was...
Norman L. Wolfson retired some years ago after serving many heads of corporations and heads of state in the communications area. Until then, his writi...
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57,61 |
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Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals
ISBN: 9780595348121 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. "Sponsorship's Holy Grail" levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results.
Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into... Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves...
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53,76 |
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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised)
ISBN: 9780674016347 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a... How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep in... |
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149,25 |
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Sport Governance
ISBN: 9780750669993 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with
* an explanation of the concept of governance, key terms and definitions as well as the economic, political and... Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organis...
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323,20 |
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Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
ISBN: 9780761964315 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
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cena:
881,59 |
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Current Issues in Political Marketing
ISBN: 9780789024374 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop... Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and re... |
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734,66 |
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How to Work with the Media
ISBN: 9780803950894 / Angielski / Miękka / 98 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The authors provide examples of all likely media situations and offer clear directions for handling them, showing academics how to use the media rather than be used by them.
This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The a...
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cena:
558,34 |
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Management of Corporate Communication: From Interpersonal Contacts To External Affairs
ISBN: 9780805815528 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to... Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicat...
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257,72 |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818109 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
252,57 |
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Giving Kids The Business : The Commercialization Of America's Schools
ISBN: 9780813391397 / Angielski / Miękka / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Giving Kids the Business explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter...
The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping ...
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cena:
161,57 |
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Career Opportunities in Advertising and Public Relations
ISBN: 9780816062461 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and current salary and employment information, and appendixes have been completely updated and revised.
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on sa...
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78,32 |
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Successful Spokespersons Are Made, Not Born: Expanded Edition Has Teaching Guides
ISBN: 9781425986483 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing. ISBN: 978-1-4259-8648-3 Order, paperback, from: AuthorHouse, Amazon, Google or major book store chains. Blog Posting - Media Interview Check List ("Successful Spokespersons." Appendix)
Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample sp...
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66,44 |
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Others Thought I Could Lead
ISBN: 9781587365782 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a corporate executive, James S. Avery did not simply open doors for black people in this country; he changed marketing strategy throughout the corporate world. Now, in his autobiography, "Others Thought I Could Lead," Avery shares the secrets of his success--his strong work ethic, his moral values, and a belief in himself that allowed him to persevere in the face of adversity. As Horace Baldwin states in the foreword, Avery's book gives us the opportunity to put our own stories in perspective as we realize how much we are capable of contributing to the world.
As a corporate executive, James S. Avery did not simply open doors for black people in this country; he changed marketing strategy throughout the corp...
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cena:
80,73 |
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Managing External Relations in Schools and Colleges: International Dimensions
ISBN: 9781853964602 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Managing External Relations in Schools and Colleges
Managing External Relations in Schools and Colleges
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945,26 |
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Managing External Relations in Schools and Colleges: International Dimensions
ISBN: 9781853964619 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has become an important role for leaders of schools and colleges, as self-management requires them to think strategically and act responsively. Scanning and responding to the external environment lies at the heart of ensuring quality educational provision, and surviving as a credible learning organization. This book examines the key issues for educational institutions in managing the range of external relations.
The editors believe that importing a... In the last 20 years, series of government-led initiatives world-wide have led to the marketization of education. Managing external relations has beco...
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274,27 |
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Public Relations as Activism: Postmodern Approaches to Theory & Practice
ISBN: 9780805855234 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today 's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine... This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing pub... |
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759,15 |
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Fight for Public Health: Principles & Practice of Media Advocacy
ISBN: 9780727908490 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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171,17 |
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Raising a Ladder to the Moon: The Complexities of Corporate Social and Environmental Responsibility
ISBN: 9780333962701 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at the end of the nineteenth century. It is used in this book to illuminate the challenges and opportunities that are inherent in the development of corporations as socially and environmentally responsible 'citizens' at the beginning of the twenty-first century. With reference to companies such as Macdonald's, Deutsche Bank, Coca-Cola, Royal Dutch / Shell, BP, Wal-Mart, and Unilever, Raising a Ladder to the Moon argues that in order to re-engage...
Raising a ladder to the moon' is a metaphor that was used to describe the immensity of the task of laying the first trans-Atlantic telegraph cable at ...
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cena:
201,24 |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818093 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations - large or small - that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
747,55 |
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What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
ISBN: 9780813543611 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."
Nationally recognized communication coach and four-time Emmy Awarduwinning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two... Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague....
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cena:
132,18 |
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