Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts.
Kids today face a barrage of corporate messages in the classroom. In "School Commercialism," education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private...

The leading US writer on the growth of commercialism in schools here provides an historical overview of how commercial activity in educational settings has grown into a massive global force. He traces the development of the situation today in which children and teenagers are bombarded daily with often inappropriate marketing messages, while profit-making or corporate forces operate behind the scenes in all areas of education. Both the marketer's and the educationalist's perspectives are offered for evaluation, while Molnar steers a critical course between the two, to provide broader insight...

The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Giving Kids the Business explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter...

An examination of the research relating to school reform proposals. It features essays covering: early childhood education; class-size reduction in grades K-3; small schools; grouping students for instruction; public schools and their communities; teacher characteristics; and more.

An examination of the research relating to school reform proposals. It features essays covering: early childhood education; class-size reduction in grades K-3; small schools; grouping students for instruction; public schools and their communities; teacher characteristics; and more.

A book in the Psychoeducational Intervention Series With an innovative approach to dealing with classroom behavior problems, this book presents invaluable information for teachers, counselors, and administrators at all grade levels. Presents an innovative approach to dealing with classroom behavior problems that can be used successfully by teachers at all grade levels, counselors, and administrators. Draws on techniques and strategies developed by family therapists to show how behavior can be changed and chronic problems effectively addressed. With an innovative approach to dealing with...

Endorsements: At a time when private think-tanks seek to advance their ideological agendas through what is often shoddy research, this book is both a welcome corrective to and a reminder of the dangers of the mis-use of data in significant educational policy debates. - Michael W. Apple, University of Wisconsin, Madison Democracy thrives when a nation insures itself of a well-informed populace. The Think Tank Review Project helps our nation meet that goal by debunking bad social science, much of which emanates from the many highly partisan and well-funded think tanks that have developed over...

Endorsements: At a time when private think-tanks seek to advance their ideological agendas through what is often shoddy research, this book is both a welcome corrective to and a reminder of the dangers of the mis-use of data in significant educational policy debates. - Michael W. Apple, University of Wisconsin, Madison Democracy thrives when a nation insures itself of a well-informed populace. The Think Tank Review Project helps our nation meet that goal by debunking bad social science, much of which emanates from the many highly partisan and well-funded think tanks that have developed over...

If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to brand students and thereby help insure that they will be customers for life. This process of branding involves inculcating the value of consumption as the primary mechanism for achieving...

If you strip away the rosy language of school-business partnership, win-win situation, giving back to the community, and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to brand students and thereby help insure that they will be customers for life. This process of branding involves inculcating the value of consumption as the primary mechanism for achieving...