School Commercialism: From Democratic Ideal to Market Commodity

ISBN-13: 9780415951326 / Angielski / Miękka / 2005 / 192 str.

Alex Molnar

Opis

The leading US writer on the growth of commercialism in schools here provides an historical overview of how commercial activity in educational settings has grown into a massive global force. He traces the development of the situation today in which children and teenagers are bombarded daily with often inappropriate marketing messages, while profit-making or corporate forces operate behind the scenes in all areas of education. Both the marketer's and the educationalist's perspectives are offered for evaluation, while Molnar steers a critical course between the two, to provide broader insight into the distinction between commercial propaganda and democratic pedagogy.

Spis treści

Series Editor's Introduction1. Every Child a Consumer2. The Sky's the Limit: Trends in Schoolhouse Marketing since 19903. Let Them Eat Hamburgers: Using Schools to Promote Illness4. Controlling the Masses or Liberating Them? Edward Bernays and John Dewey Considered5. Whittle or Virtually Nothing: The Emergence of Edison Schools and Knowledge Universe6. Futures Trading: Buying and Selling Education in the Global Marketplace

O autorze

Alex Molnar is the founder of the Commercialism in Education Research Unit, the only research unit in the world dedicated exclusively to school commercialism. An expert on market-oriented school reforms such as private school vouchers, for-profit schools, and charter schools, he is author of four books and professor and director of the Education Policy Studies Laboratory at Arizona State University.