Kategoria BISAC: Business & Economics >> Public Relations

Der Leser dieses Buches erhalt nicht nur einen Uberblick uber PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden daruber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations ("offentliche Beziehungen") als Umgebungsstrukturen unternehmerischen oder politischen Handelns gekennzeichnet werden. PR wird damit nicht auf die Kommunikationsarbeit reduziert, sondern reputationsrelevantes Handeln wird einbezogen. PR-Management gehort damit zur angewandten...

Who are you? It's an open, direct and simple (also rude) question. The truth is this is the question that everyone will ask themselves about you.

The world has changed. Our life is online now. Do you notice the enormous amount of information you are giving away so others can find it? Some say it's dangerous. But where some see a problem, others see an opportunity.

From a professional point of view, social networks and global access to the internet bring us amazing opportunities. Market yourself; notice your work, your skills, and what you are able and willing to do....

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

• Insight into the...

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

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The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to de fining output and outcome expectations and everything in between. This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they...

Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive...

Der heutige Kommunikationsprofi muss ein Allrounder sein und Klassik, Social Media, Issue Management, Media Relations und Storytelling gleichzeitig beherrschen. Wie Sie aus gewohnten Kommunikationsmustern ausbrechen und neue Kanale zu Ihren Zielgruppen erfolgreich aufbauen, erfahren Sie in diesem Buch. Zahlreiche renommierte Kommunikationsexperten aus Agenturen, Unternehmen, Medien und Verbanden beschreiben moderne und nachhaltige Public Relations anhand von praxisnahen Fallbeispielen fur Zeiten, in denen PR mehr als das Verfassen von Pressemitteilungen und Auswerten von Clippings...