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Low-Income Consumer Behaviour
ISBN: 9783838349923 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment...
As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to ...
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cena:
304,16 |
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The Economics of Product Differentiation
ISBN: 9781852788711 / Angielski / Twarda / 760 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This two-volume set provides 38 articles, the main contributions to product differentiation theory, from early works to recent advances. A taxonomy based on modern economic theory puts the papers into a new perspective. The resulting collection gives the reader the fundamental results in the field. Contributors include: B.C. Eaton, H. Hotelling, N. Kaldor, M. Mussa, S.C. Salop, A. Shaked, G.K. Yarrow.
This two-volume set provides 38 articles, the main contributions to product differentiation theory, from early works to recent advances. A taxonomy ba...
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cena:
1861,14 |
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Competitiveness in Research and Development: Comparisons and Performance
ISBN: 9781843769217 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book builds on the premise that the effectiveness of national efforts to increase spending on R&D can be approximated by the competitiveness of that economy in international markets. Building on a number of existing 'benchmarking' studies that have to date only ranked countries according either to their R&D indicators, or their performances in innovation, this is the first book to offer a synthesized assessment of the R&D competitiveness of national economies based on both input and output related indicators. Several quantitative methods are used to combine these lists with a wide...
This book builds on the premise that the effectiveness of national efforts to increase spending on R&D can be approximated by the competitiveness of t...
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cena:
572,26 |
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
ISBN: 9780803957527 / Angielski / Twarda / 482 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those...
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cena:
773,84 |
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The Elgar Companion to Consumer Research and Economic Psychology
ISBN: 9781858985541 / Angielski / Twarda / 672 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and brand loyalty, to trust and tourism. The contributors offer insights into particular areas and also summarise current knowledge.
This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and br...
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cena:
1324,96 |
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International Management of Research and Development
ISBN: 9781845424282 / Angielski / Twarda / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Management of Research and Development brings together the most influential contributions to managing, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and drivers of international R&D, it covers strategies and operations of global R&D. It also provides an introduction to modern concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors and researchers wishing to understand the practical implications of industrial R&D and a valuable...
International Management of Research and Development brings together the most influential contributions to managing, organising and coordinating R&D a...
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cena:
1469,32 |
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Newer Insights into Marketing : Cross-Cultural and Cross-National Perspectives
ISBN: 9780789007520 / Angielski / Twarda / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing...
Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives a...
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cena:
440,75 |
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Handbook of Qualitative Research Methods in Marketing
ISBN: 9781847209580 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as...
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketi...
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cena:
381,24 |
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Multicultural Perspectives in Customer Behaviour
ISBN: 9780415628907 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs....
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the w...
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cena:
710,17 |
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Consumer Behavior in Asia : Issues and Marketing Practice
ISBN: 9780789006912 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to Generation X in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and brand name products and culture and describe fast-food
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for mar...
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cena:
710,17 |
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//rhetor.dixit// Understanding ad texts' rhetorical structure for differential figurative advantage
ISBN: 9781492259695 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rhetoric research field and projects that were undertaken with the employment of the //rhetor.dixit//(c) model. It features four chapters that span different, yet interlocking aspects of ad texts' multimodal rhetorical configuration and culminates in a practical guide for the analysis of the verbo-visual rhetorical structure of TV ad texts, based on the unique methodology of the //rhetor.dixit//(c) model on offer by //disruptiVesemiOtics//....
This book was put together over the course of the past three years and is the outcome of the author's publications in the multimodal advertising rheto...
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cena:
229,02 |
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Business Intelligence 2.0: Knowledge-Based Services Zur Automatisierten Analyse Der Meinungsbildung Im Web 2.0
ISBN: 9783834939890 / Niemiecki / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch hat einen hohen Einfluss auf die Kaufentscheidungen der Konsumenten. Im Rahmen dieser Arbeit werden Business-Intelligence-Services zur Unterstutzung von Marktforschung und Marketing im Internet vorgestellt. Datengrundlage bilden die sozialen Meinungsbildungsprozesse im Web 2.0, die mittels Mining-Services analysiert und von Monitoring-Services fortlaufend uberwacht werden. Fruhwarn-Services erlauben die fruhzeitige Warnung im Fall kritischer...
Immer mehr Konsumenten nutzen das Internet, um sich miteinander zu vernetzen und Meinungen zu diskutieren. Der interaktive Meinungsaustausch ha...
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cena:
225,72 |
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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
ISBN: 9781461451242 / Angielski / Twarda / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
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cena:
402,53 |
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
ISBN: 9783834930606 / Angielski / Twarda / 627 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers among them worldwide leading scholars offer a broad overview of quantitative approaches in marketing. They not only...
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studi...
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cena:
402,53 |
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Creating Images and the Psychology of Marketing Communication
ISBN: 9780415647076 / Angielski / Miękka / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a...
The purpose of "Creating Images and the Psychology of Marketing Communication" is to advance the understanding of the concept of image as it is applie...
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cena:
171,37 |
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Perspectives on Methodology in Consumer Research
ISBN: 9781461386117 / Angielski / Miękka / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop- ment of new...
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but function...
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cena:
201,24 |
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Konsumentenpsychologie Und Markenartikel
ISBN: 9783642936227 / Niemiecki / Miękka / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In meiner zweisemestrigen Vorlesung Sozialpsychologie fmden sich aIle Jahre wieder ein Drittel Studierende der Psychologie, der Soziologie und der Betrlebwirtschaftslehre ein. Soziologen und Psychologen, wohl noch im Grundstudium, wollen im Pflichtfach denZusammenhang von Verhaltens-und Sozialwissenschaften verstehen lemen. Die Betriebs wirte, schon im Hauptstudium, wollen im Pflichtwahlfach Basis-und Hintergrundwissen zur Marketing-, Arbeitswissenschaft-undloder Or ganisationslehre erwerben. Mit improvisierten Beispielen, die ich dem aktuellen Tagesgeschehen entnehme, finde ich mich meistens...
In meiner zweisemestrigen Vorlesung Sozialpsychologie fmden sich aIle Jahre wieder ein Drittel Studierende der Psychologie, der Soziologie und der Bet...
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cena:
169,28 |
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
ISBN: 9781137340689 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketi...
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cena:
241,50 |
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Ratings Analysis: Audience Measurement and Analytics
ISBN: 9780415526517 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition... This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditi... |
cena:
857,10 |
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Ratings Analysis: Audience Measurement and Analytics
ISBN: 9780415526524 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition... This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditi... |
cena:
465,23 |
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