The Elgar Companion to Consumer Research and Economic Psychology

ISBN-13: 9781858985541 / Angielski / Twarda / 1998 / 672 str.

Opis

This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and brand loyalty, to trust and tourism. The contributors offer insights into particular areas and also summarise current knowledge.