James G. Webster Robert Ed. Webster Patricia F. Phalen
In the early 20th century, the audience was seen as a mass of people, mostly unknown to one another, that was unified through exposure to media. This concept is now accepted. This book looks into the meaning of audience. Media scholars have qustioned the utility of the mass audience concept, characterizing it as insensitive to differences among audience members, arguing that it serves only a narrow set of industrial interests. The authors of this volume offer the opinion that these assertions are often false and unwarranted either by the historical record or by contemporary industrial...
In the early 20th century, the audience was seen as a mass of people, mostly unknown to one another, that was unified through exposure to media. This ...
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
This updated edition...
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditi...
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
This updated edition...
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditi...
The central focus of Scripting Hollywood is the television writing process for drama and comedy series. Patricia F. Phalen argues that the way writers do their jobs is heavily dependent not only on the demands of commercial business but also on the uncertainties inherent in a writing career in Hollywood. Drawing on the literatures of "Media Industry Studies" and "Occupational Culture," Scripting Hollywood shows how writers efforts to control risk and survive in a constantly changing environment affect the stories they tell and how they tell them.
Using data...
The central focus of Scripting Hollywood is the television writing process for drama and comedy series. Patricia F. Phalen argues that the w...
