ISBN-13: 9780789006912 / Angielski / Twarda / 1999 / 122 str.
ISBN-13: 9780789006912 / Angielski / Twarda / 1999 / 122 str.
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to Generation X in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and brand name products and culture and describe fast-food