Kategoria BISAC: Business & Economics >> Marketing - Direct

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam,...

BIG PRESENCE isn't just for BIG COMPANIES anymore A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample...

Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.
Organized into four parts, this innovative text shows how B2B marketing entails managing the complex network of buying and selling relationships between organizations. It includes detailed discussions of the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines...

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

This fascinating book shows that neither managers nor consumers completely control branding processes cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:

• the role of consumption
• brand management
• corporate branding
• branding ethics
• the role of advertising.

This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers...

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.

Comprehensive and innovative in its approach, the book includes:

• a practical framework for implementing...

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the...

Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.

• Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill...

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWordsand related marketing technologies.The Definitive Guide toGoogle AdWords will walk you through every step needed to maximize your marketing and advertising power.

Everything related to theplatformsarecovered in detail account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more.Learn totake fulladvantage of all of the marketingoptions...

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive...

The success of industrial agriculture and the green revolution in recent decades has been often masked by significant externalities, affecting natural resources and human health as well as agriculture itself. Environmental and health problems associated with agriculture have been increasingly well documented, but it is only recently that the scale of the costs has attracted the attention of planners and scientists. Increasing consciousness about conservation of environment as well as of health hazards caused by agrochemicals has brought a major shift in consumer preference towards food...

Food retail chains and supermarkets have emerged as important players in global food economy co-ordinating and controlling the sector in many countries including developing countries. In India too, the recent policy thrust on improving the food value chain management with the participation of the private corporate and multinational players has gained currency as part of the economic liberalization process in agricultural and food sector. Given this policy thrust on the expected and assumed role of FDI and supermarket food retail chains in improving the efficiency of the food sector in...

This is a huge direct response copywriters handbook full of swipes for sales letters, sales letter writing, email writing, email marketing copy, direct response advertising and direct response social media marketing. The Marketing Sidekick was created to be your co-pilot to help you navigate through the thickest of writer's blocks, and fly your way towards clear skies and clear profits Let's face it, it isn't always easy coming up with sales letters, emails, social media posts, generating copy, or to put out an effective advertisement. Developed by legendary internet marketing millionaire...

Although agriculture is no longer a major contributor to national GDP in many Asian countries but poverty levels are still high. It is well established that agriculture plays a major role in poverty reduction. But it requires improvement in skills and asset position of agricultural producers, mainly smallholder producers and linking them to dynamic agri-food markets. Rapid changes are taking place in developing countries and emerging economies, with implications for the ability of agriculture to contribute to economic growth, poverty reduction and sustainable rural development. Small-scale...

This book is written for anyone seeking sponsorship relationships in the sport and entertainment fields. The ideas and principles presented here are applicable to any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities.

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales...

I'm Here is for the self-employed, the small business owner and for anyone wanting to brilliantly bridge the gap between themselves and their target audience. In fact, it's the definitive DIY guide to writing customer-generating marketing communications. The book takes you step-by-step through the creation of a range of different marketing opportunities, from Facebook to flyers, brochures to blogs. Each chapter is crammed with how-to advice, real-world examples, tips, tricks and expert know-how on how to get your message across to the people that matter. I'm Here shows how anyone can write...