ISBN-13: 9781517362041 / Angielski / Miękka / 2015 / 326 str.
ISBN-13: 9781517362041 / Angielski / Miękka / 2015 / 326 str.
This book is written for anyone seeking sponsorship relationships in the sport and entertainment fields. The ideas and principles presented here are applicable to any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities.