30-Minute Social Media Marketing: Step-By-Step Techniques to Spread the Word about Your Business

ISBN-13: 9780071743815 / Angielski / Miękka / 2010 / 272 str.

Susan Gunelius

Opis

BIG PRESENCE isn't just for BIG COMPANIES anymore A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits--regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

• Blogging and microblogging
• Social networking and bookmarking
• Audio and video
• E-books and webinars
• Direct and indirect marketing
• Brand and relationship building
• Word-of-mouth marketing
• Expanding your reach and establishing your position
• Integrating with traditional marketing
• Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.