Kategoria BISAC: Business & Economics >> Marketing - Direct

Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.

This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While...

In this book, Josh Ochs outlines many of his counter-intuitive marketing techniques he has used on over 36+ brands in multiple industries. Josh also shares dozens of grassroots techniques and tips he has developed to unite thousands of people at his international networking events that bring together professionals in over 15 cities, 4 countries, and 3 languages. He also shows brands how to keep their social media messaging safe by reminding them to always keep it Light, Bright and Polite.

Most small business owners don't really understand marketing. Author T.J. Rohleder says marketing really is simple: It's all of the things you do in your business to attract the right customers and all the things you do to get them to buy from you again and again. Nearly all of the so-called experts make it complicated, because that's how they can charge the big bucks. But good marketing is really as simple as discovering the small set of guidelines and examples that are being used by other smart marketers and finding ways to use those ideas in your own business. Inside this book you'll...

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading....

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading....

48 BILLION That's how many emails are received every day in the US. If your business or professional practice depends on a steady stream of new customers, clients and patients an you use email marketing that number is NOT good news.

It is however, the exact reason why you should be looking into direct mail as more of your competitors move online and abandon the mailbox. The last 10 years First Class mail volume has declined by 24 billion pieces EVERY YEAR

There's a very high likelihood your...

Most small business owners don't really understand marketing. Author T.J. Rohleder wants to change that. As you'll see when you read this amazing book: Marketing is all the things you do in your business to get more people to consistently give you more money on a regular basis. This book makes it simple and easy for you to do this by giving you 10 of the ultimate strategies you can use to do this Please read this book and let these 10 proven methods make you all the money you want, need and truly deserve

Forget all the complicated marketing theories and methods being forced on you by the ad agencies... Never mind all of the nonsense you were taught in college... And certainly pay no attention to all of the advice your friends and other local business owners are trying to get you to try. Most people just don't understand good marketing. T.J. Rohleder says marketing really is simple. And he should know. With over 25 years of small business experience, T.J. has discovered the true marketing secrets that can bring in millions of dollars for your business - just like they have done for his. Now,...

Your prospects and customers are suffereing from what the author calls "Advertising Fatigue." That means you must "Knock the Socks Off" your potential prospects in this day of over saturation of advertising messages.
Small business marketing, advertising and promotion must be very different than the typical model used by most business owners.
Most small business advertising is dull and boring and no one pays attention.
As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take...

"Who Else Wants To Write a Book This Weekend?"
It's easier than you think
Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all.
How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.
Inside these pages you'll learn:
* Where to find idea "factories" that allow you to "crowdsource"...

This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients,...

T.J. Rohleder and his wife Eileen got started in the opportunity market back in September of 1988 with only a few hundred dollars and a really great idea for a red-hot money-making plan. They wrote a simple booklet about our plan and ran a tiny ad in a national magazine to sell it... and became millionaires in less than 5 years The rest, shall we say, is history. T.J. has been in the opportunity market ever since. That was many years ago and many days he's still like a kid in a candy store. Huge stacks of orders come pouring into his office in little Goessel, Kansas. He gets orders online,...

Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a...

Would you like to increase your Avon sales and find more customers? Avon Selling Secrets is a fun guide that includes the marketing strategies that I personally used that took me from starting with just two customers (me and my mother), to having hundreds of customers and large sales orders within a few short months. I?ll show you what to do, what you?ll need, and what to say, to help build your business, and take it to the next level. What you?ll find in this guide: - Does tossing brochures really work? When you should, and shouldn't toss, and what customer return it really brings you. - How...

A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.

Today more than ever people are overwhelmed with advertisements and marketing. Even more so, people are BORED with and uninterested in your promotions and offers The solution? You MUST stand out from the crowd to capture your audience's attention, imagination, and pocketbook Holidays, Observances, Commemorations, etc are excellent additions to your marketing arsenal. This book is a resource to over 3500 special dates YOU can use in your marketing

The phrase Against The Grain has been in known written use since the early 17th century, but its meaning has not changed over the years. In 2013, we apply this phrase to non-traditionalists who work outside of the norm or commonly-accepted thought patterns. Entrepreneurs, in particular, are well-known for using this non-traditional approach to attain success in their unique endeavors, and the Celebrity Experts(r) in this book have survived and thrived in the midst of the constantly-changing marketplace - going Against The Grain. Successful entrepreneurs, including our Celebrity Experts (r),...

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel...