In 1978 Edwin T. Jaynes and Myron Tribus initiated a series of workshops to exchange ideas and recent developments in technical aspects and applications of Bayesian probability theory. The first workshop was held at the University of Wyoming in 1981 organized by C.R. Smith and W.T. Grandy. Due to its success, the workshop was held annually during the last 18 years. Over the years, the emphasis of the workshop shifted gradually from fundamental concepts of Bayesian probability theory to increasingly realistic and challenging applications. The 18th international workshop on Maximum Entropy and...

A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.

​Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer personlichen Marke auf lokalen und internationalen Markten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten eines potenziellen Absatzmarktes angepasst und entsprechend positioniert werden kann. Zum anderen, wie sich der Kompromiss aus einer zunachst widerspruchlich erscheinenden globalen Markenidentitat und einer regional-kulturellen Markenadaption ausgestalten lasst. Beide Fragen sind gleichermaen sowohl...