Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel...

There is, then, an urgent need to synthesize and evaluate the complex historiography on the Holocaust, exploring the major themes and debates relating to it and drawing widely on the findings of a great deal of research. Concentrating on the work of the last two decades, Histories of the...

In this accessible and engaging introduction to modern vision science, James Stone uses visual illusions to explore how the brain sees the world. Understanding vision, Stone argues, is not simply a question of knowing which neurons respond to particular visual features, but also requires a computational theory of vision. Stone draws together results from David Marr's computational framework, Barlow's efficient coding hypothesis, Bayesian inference, Shannon's information theory, and signal processing to construct a coherent account of vision that explains not only how the brain is fooled by...