Your prospects and customers are suffereing from what the author calls "Advertising Fatigue." That means you must "Knock the Socks Off" your potential prospects in this day of over saturation of advertising messages.
Small business marketing, advertising and promotion must be very different than the typical model used by most business owners.
Most small business advertising is dull and boring and no one pays attention.
As a result, most business owners blame the media for the failure of advertising. The message in this book is that a business owner must learn how to take...