Kategoria BISAC: Business & Economics >> Marketing - General

" Weiss is] one of the most highly respected independent consultants in the country."
--New York Post

If you're an aspiring entrepreneur, you've come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running--fast Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully--while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

Alan Weiss is the...

What if you could get what you want...when you want it...and from whomever has it?

Boost sales results by zeroing in on the metrics that matter most

"Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success."
--Arthur Dorfman, National Vice President, SAP

"Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century."
--Mike Nathe, Senior Vice President, Essilor Laboratories of America

"The authors...

"Guerrilla Marketing Job Escape Plan" lists ten key battles that every would-be entrepreneur needs to win in order to go out on their own, and how to win them decisively. Unlike any other start-up guide, this book focuses like a laser on the mindsets, decisions, and relationships that any entrepreneur needs in place before making the leap. It includes inspiration and case studies from 152 other entrepreneurs who have made the leap, along with a password to an exclusive area where readers can go for additional support and resources.

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how...