This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how...
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities ...
This book provides an up-to-date overview of demographic methods of analysis and covers recent developments in demographic methods. It shows how to make calculations using real-life examples based on contemporary real-world data from around the globe.
This book provides an up-to-date overview of demographic methods of analysis and covers recent developments in demographic methods. It shows how to ma...
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how...
This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities ...
This book provides an up-to-date overview of demographic methods of analysis and covers recent developments in demographic methods. It shows how to make calculations using real-life examples based on contemporary real-world data from around the globe.
This book provides an up-to-date overview of demographic methods of analysis and covers recent developments in demographic methods. It shows how to ma...
