Kategoria BISAC: Business & Economics >> Marketing - General

The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international...

What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is the situation a little more complex than this?

In an attempt to answer these questions, this book explores:

• The ethical dilemmas associated with tourism
• The concerns and motivations of ethical consumers on holiday
• The role and importance of...

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and...

Change Your Strategy
Change Your Results

This isn t your average business motivational book. It s different.

Jim Mathis, The Reinvention Strategist doesn t soft step around the issues here. You are either down or you are different. You are either a loser, or a leader, he says.

You won t find a load of motivational platitudes that lift you higher. You won t find cute sayings that make you feel warm and fuzzy. What you will find is successful systems and processes to reinvent yourself in challenging economic times. Methods many others are implementing right now as you read...