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Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA
ISBN: 9783790819038 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty... Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on cu... |
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402,53 |
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Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There
ISBN: 9781416578383 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. As a result of reengineering and the trend towards new "horizontal" management structures, top executives are more accessible and more responsive to outside sources of information and ideas. By discovering customers' vision and formulating innovative ideas to enhance their businesses, salespeople can "cross the boundary" of sales to perform as business allies in a...
Innovative and on the cutting edge, Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of...
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68,23 |
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Luxury Online: Styles, Systems, Strategies
ISBN: 9780230555365 / Angielski / Twarda / 386 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a mean...
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261,63 |
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Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
ISBN: 9780814410110 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpose. Account managers and salespeople must be able to identify and capture key opportunities and use a systematic approach to growing the accounts. Here's where they'll find the powerful tools, processes, and techniques to succeed. Selling to Major Accounts is full of practical, proven approaches to account management. Loaded with examples, tables, charts, checklists, and real-life case studies from the author's vast consulting experience, it... "In most businesses, 80% of the revenue comes from 20% of the customers. Management of these key accounts demands discipline, direction, and purpo... |
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189,86 |
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Die Effektivität Der Telekommunikationsregulierung in Europa: Befunde Und Perspektiven
ISBN: 9783540773078 / Niemiecki / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europaischer Richtliniensetzung und nationaler Gesetzgebungen. Die Liberalisierung der europaischen Telekommunikationsmarkte hat zu erheblich veranderten Marktstrukturen sowie zu Wachstum gefuhrt. Nun steht erneut eine Uberprufung und Weiterentwicklung des europaischen Regulierungsrahmens an, bei der die Erfahrungen sowie sich abzeichnende marktliche Veranderungen zu berucksichtigen sind, um auch in Zukunft eine gute Entwicklung von Infrastrukturen und Diensten im Wettbewerb zu... Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europaischer Richtliniensetzung und na... |
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176,81 |
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Deluxe: How Luxury Lost Its Luster
ISBN: 9780143113706 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the...
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, a...
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76,02 |
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Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
ISBN: 9780749451073 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Packed with examples and case studies, this guide shows in a clear and practical way how issues and crises can be handled successfully and effectively with the minimum of damage.
Packed with examples and case studies, this guide shows in a clear and practical way how issues and crises can be handled successfully and effectively...
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168,69 |
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Dienstleistungsorientierte Geschäftsmodelle Im Maschinen- Und Anlagenbau: Vom Basisangebot Bis Zum Betreibermodell
ISBN: 9783540408161 / Niemiecki / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Viele Unternehmen beschaftigen sich mittlerweile mit der Neuausrichtung ihres strategischen Dienstleistungsangebotes. Galt der bisherige Schwerpunkt der Unterstutzung der Sachgutverausserung, werden Dienstleistungen mittlerweile auch im Investitionsguterbereich als eigenstandiges Business akzeptiert, das konjunktur-unabhangig optimale Marktbelegungsstrategien ermoglicht. Dieses Buch bietet insbesondere durch seinen engen Praxisbezug viele Hinweise fur einen Auf- oder Ausbau bestehender dienstleistungsorientierter Geschaftsmodelle. Es berichten Autoren aus der Geschaftsfuhrung oder aus... Viele Unternehmen beschaftigen sich mittlerweile mit der Neuausrichtung ihres strategischen Dienstleistungsangebotes. Galt der bisherige Schwerpunk... |
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451,44 |
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Strategic Marketing Management: A Means-End Approach
ISBN: 9780071589635 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by fron...
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117,36 |
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Deception in the Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection
ISBN: 9780805860870 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and financial resources, reduces people's privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers' misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the... This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protect... |
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276,84 |
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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
ISBN: 9780230611740 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and sp...
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402,53 |
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Politics and Propaganda: Weapons of Mass Seduction
ISBN: 9780719068539 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic...
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation mo...
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102,22 |
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Communicating Globally: An Integrated Marketing Approach
ISBN: 9780333921371 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring consumer response, and on the corporate blocks to integration. The authors not only explain the latest marketing communications theories, but also illustrate them with ample examples, vignettes and 5...
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications acro...
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178,92 |
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Marketing-Management mit EXCEL
ISBN: 9783486242126 / Niemiecki / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der neue "Reiter . Matthaus" stellt eine Verbindung von Marketinglehrbuch und Computeranwendung dar. Marketing-Modelle werden erst prasentiert, dann wird eine EXCEL-Anwendung dazu vorgestellt. Fur Ausbilder und Studierende ebenso wie fur den Praktiker im Unternehmen hervorragend geeignet."
Der neue "Reiter . Matthaus" stellt eine Verbindung von Marketinglehrbuch und Computeranwendung dar. Marketing-Modelle werden erst prasentiert, dann w...
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467,22 |
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Management and Organizations in the Chinese Context
ISBN: 9780333744116 / Angielski / Twarda / 359 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour.
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including t...
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402,53 |
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Branding @ the Digital Age
ISBN: 9780333947692 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be th...
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201,24 |
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Public Relations for Marketing Management
ISBN: 9780333359150 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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402,53 |
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Electoral Strategies and Political Marketing
ISBN: 9780333558942 / Angielski / Twarda / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their ...
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402,53 |
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The Regional Distribution of Foreign Manufacturing Investment in the UK
ISBN: 9780333586495 / Angielski / Twarda / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book considers the determinants of the regional distribution of foreign manufacturing investment in the UK. The core theme of the book is that foreign firms coming to the UK seek in their location decision to minimise their costs of production. This minimisation of production costs is constrained by the need to ensure that they are adjacent to their key markets, whether these be in the UK or wider EC.
The book considers the determinants of the regional distribution of foreign manufacturing investment in the UK. The core theme of the book is that for...
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402,53 |
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How to Appreciate Your Customers
ISBN: 9780333598924 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Appreciating and satisfying the emotional needs of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.
Appreciating and satisfying the emotional needs of buyers can be the essential factor contributing to the creation of a competitive edge, particularly...
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cena:
402,53 |
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