How to Appreciate Your Customers

ISBN-13: 9780333598924 / Angielski / Twarda / 1995 / 204 str.

B. Howard Elvy

Opis

Appreciating and satisfying the emotional needs of buyers can be the essential factor contributing to the creation of a competitive edge, particularly where close uniformity of quality, price and service exists between competing suppliers.

Spis treści

What is Customer Appreciation? - Personal Service - Self Service - Sales Service in Industry - The Buyer's Needs - The Supplier's Situation - Sensitive Situations - Managing Customer Appreciation - Skills Development - Controlling Performance - Field Sales Service - Supporting Field Sales