Kategoria BISAC: Business & Economics >> Marketing - General

It has become increasingly difficult to maintain a current client base, let alone attract new clients with an investment environment that moves faster than a stock trade. The prospecting market is changing, becoming more challenging and risky, with consumer rights protection such as the 'do not call" lists, with their hefty fines and new compliance requirements. The simplistic and commonsense approach is gone-instead, we have developed a 'brokerese" language that...

Take charge of your direct sales career and learn what it takes to reach the top levels in this industry. "Top Sellers Tell." is an insightful and candid look into the world of some of the top direct sales professionals in the U.S. and Canada. With personal interviews they reveal: Strategies for growth Mistakes they've made along the way What they have learned Advice on building and managing a team Top tips for sales, booking, recruiting and inventory How to stay motivated Suggestions for profitable sales parties What you must do to have a thriving career How they achieved big success ...

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Recent thinking on competition has assumed the premises, structure and implications of the theory of "perfect" competition.

In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.

This volume is extremely well-referenced, with detailed source notes.

Check out the supplemental website www.DrakeDirect.com/OptimalDM/



"Destined to be the definitive guide to database marketing applications, analytical strategies and test design."

- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee

"This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both...

Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers...