ISBN-13: 9780761917281 / Angielski / Twarda / 1999 / 320 str.
ISBN-13: 9780761917281 / Angielski / Twarda / 1999 / 320 str.
A General Theory of Competition develops a ground-breaking new theory of competition - resource-advantage theory'.
Recent thinking on competition has assumed the premises, structure and implications of the theory of "perfect" competition.
In his long-awaited book Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. The author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena with great accuracy.
This volume is extremely well-referenced, with detailed source notes.