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[2948695]

[1824038]

Kategorie szczegółowe BISAC

Hunt, Shelby D.

Hunt is the Jerry S. Rawls and P.W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas.

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity	Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity	Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
Marketing Theory: The Nature and Scope of Marketing	Marketing Theory: The Nature and Scope of Marketing	Marketing Theory: Philosophy of Science Foundations of Marketing
Marketing Theory: Philosophy of Science Foundations of Marketing	Marketing Theory: Philosophy of Science Controversies in Marketing	Marketing Theory: Philosophy of Science Controversies in Marketing
Channels of Distribution	Channels of Distribution	Macromarketing, Ethics, and Social Responsibility: The Development Period

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