Social Responsibility in the Global Market: Fair Trade of Cultural Products

ISBN-13: 9780761914648 / Angielski / Miękka / 1999 / 376 str.

Mary Ann Littrell; Marsha Ann Dickson; Mary Ann Littrell

Opis

An alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATO's).