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Build a Better Trade Show Image
ISBN: 9780971290587 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
141,41 |
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Tell Your Story: Tools to Take You from a Tweet to a TED Talk
ISBN: 9781636981444 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. No more blank pages, no more sweaty palms! Filled with behind-the-scenes stories from a career storyteller at Walt Disney World, Tell Your Story delivers the secret formula to engage an audience. Alice Fairfax provides over 50 tools for not only writing a great story, but getting up and delivering one in person or online. With wit, warmth, and plenty of stories, Tell Your Story helps anyone seeking to overcome the stress and fears of being a great communicator—from the weekly social post to the annual board presentation, and everything in between!
No more blank pages, no more sweaty palms! Filled with behind-the-scenes stories from a career storyteller at Walt Disney World, Tell Your Story de...
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cena:
69,17 |
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The Brand Therapy Book 2: More key branding lessons to save time and money while winning hearts and minds.
ISBN: 9781734939712 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,15 |
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Sport Sponsorship Insights
ISBN: 9780367723958 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, includi...
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cena:
102,81 |
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Sales on the Go: The Salesperson’s Desk Reference and Formulary for Sales Success
ISBN: 9781071632109 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal.Sorted into sales, marketing and management sections,Sales on the Gobreaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day.What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job,...
This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous te...
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cena:
152,93 |
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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
ISBN: 9781398608894 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design...
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable...
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cena:
807,07 |
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Challenge-Based Learning, Research, and Innovation: Leveraging Industry, Government, and Society
ISBN: 9783031291555 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution. Drawing on the resource-based view, this book discusses how social challenges can be linked with the industrial value-chain through collaborative research, knowledge sharing, and transfer of technology to deliver value.The work is divided into three sections: Part 1 discusses social challenges, triple bottom line, and entrepreneurship as drivers for research, learning, and innovation while...
Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to prof...
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cena:
644,07 |
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Serving the Customer: The Role of Selling and Sales
ISBN: 9783658390716 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research results and practical experiences can be used as a basis for further research as well as implemented by small, medium-sized and globally operating companies.The 13 chapters are organized in four parts, starting with (I) value creation and selling services, followed by (II) business negotiations and sales in B2B, (III) using...
This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their exp...
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cena:
362,27 |
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CEO-Reputation für KMU: Mit fünf Erfolgsfaktoren den Unternehmenswert steigern
ISBN: 9783658410247 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch zeigt, wie die CEO-Reputation als strategischer Faktor in kleinen und mittelgroßen Unternehmen gezielt gemanagt werden kann. Denn CEOs sind die ersten und obersten Botschafter:innen eines Unternehmens und ihr Verhalten beeinflusst die Reputation wesentlich. Mit ihrer Persönlichkeit, ihrer Kommunikation und ihrem Auftritt repräsentieren CEOs das Unternehmen nach innen und außen – bewusst und unbewusst. CEO-Branding sollte daher nicht als zufälliger Nebeneffekt betrachtet werden, sondern als entscheidender strategischer Hebel.Die Autorin hat fünf Erfolgsfaktoren und eine...
Dieses Buch zeigt, wie die CEO-Reputation als strategischer Faktor in kleinen und mittelgroßen Unternehmen gezielt gemanagt werden kann. Denn CEOs si...
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cena:
225,72 |
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Big Data Marketing Strategies for Superior Customer Experience
ISBN: 9781668464540 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users' experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users' interests based...
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement...
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cena:
1230,03 |
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Hire me if you can: 666 dirty secrets to recruit top growth hacking talent before your competitors do
ISBN: 9781916356986 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
115,56 |
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
ISBN: 9783030944469 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active...
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise...
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cena:
483,04 |
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Shaping the Future of Your Business: How To Enable Your Organisation To Manage Market Changes and Crises
ISBN: 9783658353513 / Angielski / Miękka / 197 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where do you succumb to classic thinking errors when planning for the future?This book shows how companies can develop viable future scenarios for their own market in order to remain successful and profitable in the future. Anyone who thought they were operating in a stable market and were prepared for crises was proven wrong by the Corona pandemic. But even less dramatic influences such as technological disruption, side attacks by competitors from...
As an entrepreneur - and especially leading a medium-sized company - can you prepare for the future in a targeted manner? Which methods work and where...
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cena:
229,43 |
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Der Weg zur nachhaltigen Unternehmensführung: Wie Sie Verantwortung für Menschen, Umwelt und Wirtschaft übernehmen
ISBN: 9783658410506 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch zeigt, wie Verantwortliche auf allen Unternehmensebenen die Herausforderungen einer nachhaltigen Unternehmensführung souverän meistern können. Hierzu werden konkrete Handlungskonzepte präsentiert.Die Welt ist im Umbruch – politisch, gesellschaftlich und hinsichtlich der natürlichen Ressourcen. Immer mehr Menschen und Institutionen legen ihren Kaufentscheidungen Kriterien zugrunde, die im weiteren Sinne auf Nachhaltigkeit einzahlen. Ralf T. Kreutzer erklärt, wie Unternehmen das Drei-Säulen-Modell der Nachhaltigkeit umsetzen können, um den Anforderungen der Wirtschaft, der...
Dieses Buch zeigt, wie Verantwortliche auf allen Unternehmensebenen die Herausforderungen einer nachhaltigen Unternehmensführung souverän meistern k...
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cena:
225,72 |
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
ISBN: 9781538176337 / Miękka / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,89 |
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
ISBN: 9781538176320 / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
450,59 |
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Your Messaging Sucks
ISBN: 9798986653006 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
115,56 |
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Beautiful PR: Finding your brand’s heartbeat for authenticity in communication
ISBN: 9781788604802 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,47 |
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Wirkungsmechanismen im Reputationsmanagement: Die Bedeutung neurowissenschaftlicher und psychologischer Erkenntnisse für den Aufbau des guten Rufs
ISBN: 9783658412036 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisationen, C-Level-Management oder Aufsichtsrat entsteht und erfolgreich gemanagt werden kann.Ihren guten Ruf in der Öffentlichkeit können insbesondere Unternehmen zwar durch die Konsistenz aus Unternehmensrealität und -kommunikation bewirtschaften – aber alleine in den Köpfen der Menschen wird über die Reputation entschieden. Nur wer versteht, wie sie bei Stakeholdern genau entsteht und welche Wirkmechanismen dabei zum Tragen kommen, wird auch...
Dieses Buch zeigt aus neuro- und kommunikationswissenschaftlichen sowie psychologischen Perspektiven auf, wie Reputation von Unternehmen, Organisation...
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cena:
169,28 |
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Die Dekomposition von Marktanteilen – methodische Grundlagen und empirische Anwendung: am Beispiel der Marktanteile von Hersteller- und Handelsmarken sowie von Vertriebslinien im Lebensmittelhandel
ISBN: 9783658412258 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch beinhaltet methodische Grundlagen sowie mehrere empirische Anwendungen der vom Autor entwickelten neuartigen Methode zur Dekomposition von Marktanteilen. Philipp Brüggemann zeigt am Beispiel der Marktanteile von Hersteller- und Handelsmarken sowie von Vertriebslinien, wie bisherige Marktanteilsanalysen durch eine Dekomposition nach Normal- und Sonderpreisen verbessert werden können. Die Methode zeichnet sich durch eine hohe Übertragbarkeit auf unterschiedliche Fragestellungen für Wissenschaft und Praxis aus. Diese neuartige Methode kann – über die Marktanteilsanalyse hinaus...
Dieses Buch beinhaltet methodische Grundlagen sowie mehrere empirische Anwendungen der vom Autor entwickelten neuartigen Methode zur Dekomposition von...
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cena:
263,32 |
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