Sales on the Go: The Salesperson’s Desk Reference and Formulary for Sales Success

ISBN-13: 9781071632109 / Angielski

Adam Berg

Opis

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you’re just starting out or have years of experience.

Spis treści

Part I : The Sales Section.- Cold Calling – Situations.- Following Up – Situations .- Getting the Meeting – Situations.- Negotiating - Situations.- Closing – Situations.- Part II : The Marketing Section.- Research – Situations.- Strategy – Situations.- Planning – Situations.- Tactics - Situations.- Return on Investment – Situations.- Part III : The Management Section.- Explain – Situations.- Persuade - Situations.- Direct - Situations.- Review - Situations.- Reward (or Not) - Situations.

O autorze

Adam Berg was born and raised in New York City. When he was twelve years old he made his first sale, loved it, and never looked back. A career in sales since then has been as fascinating as it has been rewarding in all aspects of business and of life. 

 

He experience has centered on being a sales agent for performers, writers, radio personalities, major corporate brands, television programs, store infrastructure, display and design services.  Mr. Berg sums up his experience thusly: “I have sold just about everything to just about everyone just about everywhere.” He holds a B.A. in History from McGill University and an MBA in Marketing from Fordham University.