Leaving the nest stinks looks at how parents are not told about how much sadness they will feel when their children leave the nest. Everyone thinks that parents should be happy and everything smells like roses after your child leaves the nest. No one talks about the void you feel once they leave the nest.
Leaving the nest stinks looks at how parents are not told about how much sadness they will feel when their children leave the nest. Everyone thinks t...
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active...
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise...
