Kategoria BISAC: Business & Economics >> Marketing - General

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.

Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts:

The creative stage

...

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.

Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts:

The creative stage

...

Dieses Lehrbuch vermittelt in komprimierter Form die wesentlichen Inhalte des Standardwerkes- Interaktive Wertschopfung- von Ralf Reichwald und Frank Piller. Unternehmerische Wertschopfung findet heute zunehmend nicht mehr sequentiell im Sinne einer klassischen Wertschopfungskette statt, sondern interaktiv und iterativ zwischen einem fokalen Unternehmen und externen Mitwirkenden. Vor allem Kunden und Nutzer werden selbst aktiv (Co-Creation). Dies gilt fur die Forschung und Entwicklung neuer Produkte und Dienstleistungen (Open Innovation) genauso wie fur operative Wertschopfungsprozesse...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.

This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners...