As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI....
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added ...
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI....
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added ...
Andreas Hinterhuber stellt ein konzeptionelles Rahmenmodell vor, das es ermoglicht, strategische Erfolgsfaktoren zu bestimmen und in die Ermittlung des Unternehmenswertes einfliessen zu lassen."
Andreas Hinterhuber stellt ein konzeptionelles Rahmenmodell vor, das es ermoglicht, strategische Erfolgsfaktoren zu bestimmen und in die Ermittlung de...
Andreas Hinterhuber Stephan Liozu Andreas Hinterhuber
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" - converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.
A selection of the world's leading specialists explore different aspects of sales force and pricing strategy integration:
introduction:...
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well establis...
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.
A selection of the world s leading specialists explore different aspects of sales force and pricing strategy integration:
introduction: overview on the...
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an...
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners...
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics, business practitioners...
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...
