ISBN-13: 9781138332164 / Angielski / Twarda / 2019 / 166 str.
ISBN-13: 9781138332164 / Angielski / Twarda / 2019 / 166 str.
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.