Kategoria BISAC: Business & Economics >> Marketing - General

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

Como todo el mundo sabe, el marketing digital se esta convirtiendo en un nuevo

método para poder hacer negociaciones a nivel global sin necesidad de pertenecer a

un trabajo convencional ni tener que estar bajo horarios rígidos de trabajo, ni tener

que ir de comercio a comercio o de puerta a puerta.

Todos sabemos que el marketing digital aplica las estrategias de comercialización

tradicionales a través de los medios de Internet, donde ahora es mucho más fácil

poder crear relaciones con clientes y cerrar negocios...

Why do most of us look forward to Friday evenings but dread Monday mornings? Why do we eat certain dishes and love certain cars? Why do companies need to grow? Why do countries go to war? Why are our Gods different?

Many of our thoughts and opinions are influenced by the world of illusions-or maya-that is all around us, hiding in plain sight. These illusions are expensive, costing us not just money but our limited and precious time, which we could otherwise utilize towards more fulfilling goals. While the digital era is great for connecting with people, it also has been...

At the same time, according to Google, every 5 seconds someone is searching for a financial or insurance product to meet their needs, yet most agents are unaware of how to reach this growing market.

Shift is a compilation of exclusive, rarely-before-seen techniques, strategies and best practices used right now to increase sales exponentially using digital...

"Many talk about value and value based pricing but very few have been successful implementing this. This book takes a very pragmatic and concrete view on how to go about this in reality and what the real issues are. This has become mandatory reading for all my sales team."
Jurgen Van Hoenacker - Executive Director - Sales, Marketing & Wealth Structuring - Lombard International Assurance S.A.

"The Seven Challenges of Value is filled with lessons that will help you and your company improve performance... this handbook will be a wonderful tool for you...

There are TWO Types of Secret Agents in Real Estate.

The first type is so secret that no one knows who they are:

They are invisible to the market.

The second type is the ultimate trained professional:

These real estate agents dominate their market with almost military precision.

Which Secret Agent are you?

The invisible real estate agent?

• Does your marketplace even know that you're in real estate?

• Have you developed YOU as a brand?

• Do you have to prospect hard for every...

CULTURE

Customers will never love your dental practice until your team members love it first. A winning culture starts with leadership and is expressed through vision, mission, actions, expression of core values, and teamwork. Through positive communication, create and preserve a unique culture focused on the customer. Differentiate your office from other dental practices by nurturing a culture of service.

CARE

Focus and dedicate time and attention to your customer service experience. Maximize your opportunity to create delighted, fulfilled, and happy patients. Through...

This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the "front line" where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal,...