Landscape and Branding: The Promotion and Production of Place

ISBN-13: 9781138297036 / Angielski / Miękka / 2017 / 240 str.

Nicole Porter

Opis

This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms.

Spis treści

Preamble  1. Landscape discourse and the intangible value of landscape-as-brand  Interlude - Striding toward branded landscape identities: national park promotion and production worldwide  2. Form follows focus group: Understanding place branding  Interlude - Walking tracks  3. ‘Repositioning’ Mountains: The Brand Blue Mountains framework  Interlude – Walkabout  4. Calculated aesthetics: promoting the landscape on surfaces and screens  Interlude - ‘Morning walks through silvered leaves in whispering groves…’  5. The public realm: place branding and place making  6. Private landscape attractions as hyperreal promotional objects  7. Mass-mediating the landscape: surfaces, screens and sites at Echo Point Lookout  Interlude – Amble  8. Beyond branding?

O autorze

Nicole Porter received her PhD (landscape) and MArch from the University of Melbourne, Australia. She has worked in academia, private practice and the public sector, merging diverse interests in urban design, landscape, architecture, art and environment. Nicole is currently a lecturer in architecture and landscape at the University of Nottingham, UK.