Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age.
Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding...
Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-drive...