Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is...
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic manageme...
Auf der Basis einer in Osterreich durchgefuhrten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling, das auf die Anforderungen mittelstandischer Fertigungsbetriebe abgestimmt ist."
Auf der Basis einer in Osterreich durchgefuhrten qualitativen Feldstudie entwickelt Kurt Gaubinger ein System zum strategischen Marketing-Controlling,...
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus o...
