Kategoria BISAC: Business & Economics >> Customer Relations

Great customer service is rare. In fact, one survey found that while 80 percent of companies described themselves as delivering -superior- service, consumers estimated the number at a mere 8 percent.

The problem, according to service expert Steve Curtin, is actually quite simple. When asked what their work entails, most employees list the duties and tasks associated with their position. Very few refer to the true essence of their job, which should be their highest priority--to create delighted customers who will be less price sensitive, have higher repurchase rates, and...

How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product...

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your
customers loyal and profitable--but don't have time to find
them--this book is for you. Here are nine inspiring and useful
perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM...

Introducing "return on relationship" with your most valued customers

The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them.

In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select...

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how...

This edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service.

Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it. This concise guide examines every important scenario that a customer service representative is likely to encounter and shows how to best handle each situation. It also explains how to make effective use of voice mail, email, fax, and letters.;

39 essential rules to delivering impeccable service - from the man who ran Disneyworld.

Whether you are a consultant for a Microsoft partner, an IT professional, a developer working for a Microsoft customer, or a freelance CRM consultant; this book is the ticket to advancing your career. Stand out in the crowd by obtaining certification MB2-866 Microsoft Dynamics CRM 2011 Customization and Configuration. The "Microsoft Dynamics CRM 2011 Customization & Configuration (MB2-866) Certification Guide" covers the official course syllabus including all the topics and procedures you need to know to pass the exam. 'Test Your Knowledge' sections at the end of each chapter offer a...

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners...

Client relationship management (CRM) results in great service to the client, but it is so much more than service with a smile. Recognizing that CRM needs to be embedded throughout all levels of an organization, Bill Howatt and Tyler Hayden, an international expert in developing teams and customer service, created an easy-to-use and relevant model (the H&H CRM Model). This model focuses on the two pillars of CRM: relationship building and client service. Neither can independently ensure client satisfaction. Together, they offer a sustainable means of providing CRM excellence. After reading...

Management and Technology in Knowledge, Service, Tourism and Hospitality 2013 contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and students alike.

Taming Gladys The Busy Leader's Guide to Creating Fierce Customer Loyalty is a proven guide to creating lasting customer relationships, based on the practices of highly successful organizations that shared valuable lessons learned.

Companies can make significant improvements from a multi-part customer service course based on our real world findings. Even those with busy schedules and nonstop customer demands can use bite-sized lessons to train their teams in short meetings or through self-study. Taming Gladys is a customer service boot-camp-in-a-book that busy leaders can use to...

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment.

Hello And Every Little Thing that Matters will transform the way businesses interact with customers - delivering a big impact with small ideas. Impactful ideas for businesses on how to treat their customers, from saying Hello to everyone who you encounter to making sure the chairs in your place of business are comfortable.

This book illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives--

Electronic Customer Care (ECC) ist seit Erscheinen der zweiten Auflage ein Bestseller fur Softwareanbieter geworden. Unter dem Begriff Customer Relationship Management (CRM) bieten boomende Firmen Losungen zur Optimierung der Kundenprozesse an. Sie werben mit hoher Kundenzufriedenheit und reduzierten Kosten. Auch traditionelle Softwaregiganten beginnen, Losungen im Bereich Marketing, Sales und Service zu vermarkten. Fur viele Unternehmen allerdings ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Auf was mussen Unternehmen achten, wenn sie CRM-Projekte starten? Wichtig...

Gaining more employment needs the customer - while markets are changing fast. Volkswagen will achieve stable employment through customer satisfaction: Every working place has its customer. The title The Company that Breathes stands for a new general strategy of Volkswagen AG. The company and the employees had to adopt this strategy. In this book the author, Director and Member of the Board of Volkswagen AG, describes this strategy with all details of flexibility in time and staff management. Although the systems vary worldwide, this strategy can be looked at as a revolution in work...