'This text provides an invaluable discussion of key issues in management research. It takes the reader from an overview of the nature of the subject through to a discussion of key themes in an interesting and engaging manner. It provides insights for lecturers, postgraduate and research students into the nature of management research and its application' John McAuley (Sheffield Hallam University, UK) 'This book provides comprehensive consideration of current challenges in management research and the forces that shape the field. An impressive array of leading academics provide insight into...

Introducing "return on relationship" with your most valued customers

The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them.

In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select...

This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies. Bill Lee explains how the epistemological and ontological assumptions of the researcher may influence their choice of a research strategy for surveys, comparative case studies, critical narratives and constitutive discourses when collecting documents. The book offers examples of published studies in the different branches...

This insightful book introduces a range of innovative strategies for collecting contemporary textual documentary evidence. Featuring insightful vignettes, it comprises a critical guide to the various challenges of collecting documents to realize each of those strategies. Bill Lee explains how the epistemological and ontological assumptions of the researcher may influence their choice of a research strategy for surveys, comparative case studies, critical narratives and constitutive discourses when collecting documents. The book offers examples of published studies in the different branches...