Kategoria BISAC: Business & Economics >> Customer Relations

As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their...

"From seasoned veterans to first-timers, any instructor, trainer, manager, consultant, or coach charged with improving customer service will find "The Customer Service Activity Book" a powerful resource. The activities can easily be used as a complete customer service training program or customized and used individually to address areas of concern.

"The Customer Service Activity Book" presents an array of dynamic and engaging activities that:

* Reinforce what good customer service is -- and is not

* Demonstrate how to work together most constructively and efficiently

*...

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person.

Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing...

Improve your vocabulary skills for the office and daily life with an easy-to-follow workbook that teaches you the facts you need to know to complete office tasks.

Jennifer Wilkins, who helps adult learners achieve academic and vocational success as the owner of Pathways Educational Services, an adult learning centre, provides lessons, exercises, and strategies to help you further your career as an office professional.

The workbook includes twelve modules and three review sections. The exercises introduce 365 words that are related to general office work. Each module begins with a...

This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). After a comprehensive survey of the current literature on CRM, the thesis describes the development of a new intelligent CRM (I-CRM) framework, which integrates text analytics, type mapping, SPSS, structural equation modeling, and linear and fuzzy approaches. This new methodology, in contrast to previous ones, is able to handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and...

In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB bustedmany longstanding myths about sales. Now they veturned their research and analysis to a new vitalbusiness subject customer loyalty with a new book that turns the conventional wisdom on its head.

The idea that companies must delight customersby exceeding service expectations is so entrenchedthat...