Everyone knows that the bestway to create customer loyalty iswith service so good, so over thetop, that it surprises and delights.But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB bustedmany longstanding myths about sales. Now they veturned their research and analysis to a new vitalbusiness subject customer loyalty with a new book that turns the conventional wisdom on its head.
The idea that companies must delight customersby exceeding service expectations is so entrenchedthat...
Everyone knows that the bestway to create customer loyalty iswith service so good, so over thetop, that it surprises and delights.But what if ev...
