If you still think the customer is king, you re falling behind. Today s most powerful growth engine is users people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.
As CEO of the digital marketing agency HUGE, Aaron Shapiro goes inside blue-chip companies to advise them on how to thrive in this new business reality. He led an extensive study of the Fortune 1000 and found that the most successful companies focus on users first. Look at Facebook and Google. They built their...
If you still think the customer is king, you re falling behind. Today s most powerful growth engine is users people who interact with a company throug...
In the late nineteenth century, the North Woods offered people little in the way of a pleasant escape. Rather, it was a hub of production supplying industrial America with vast quantities of lumber and mineral ore. This book tells the story of how northern Minnesota, northern Wisconsin, and Michigan's Upper Peninsula became a tourist paradise, turning a scarred countryside into the playground we know today.
Stripped of much of its timber and ore by the early 1900s, the North Woods experienced deindustrialization earlier than the Rust Belt cities that consumed its resources....
In the late nineteenth century, the North Woods offered people little in the way of a pleasant escape. Rather, it was a hub of production suppl...
Push your writing through the trite and the boring to something fresh, something transformative.
"Writing as spiritual practice has nothing to do with readers per se. You aren't writing to be read; you are writing to be freed. Writing as spiritual practice is conspiratorial rather than inspirational. It conspires to strip away everything you use to maintain the illusion of certainty, security and self-identity. Where spiritual writing seeks to bind you all the more tightly to the self you imagine yourself to be, writing as spiritual practice intends to free you from...
Push your writing through the trite and the boring to something fresh, something transformative.
